In today’s business world it is vital that we understand what we are communicating to others at any given time. Building your personal brand is about understanding what assets you bring, what your characteristics are, understanding your own strengths and development areas, as well as being able to identify your skills as a professional. Branding is what others remember about you when you leave the room.
As professionals we want to be seen in a positive light, as adding value to the environment that we are in. Projecting a positive personal brand is vital in ensuring our own success as well as in helping others to work successfully with us.
COURSE OBJECTIVES
TARGET AUDIENCE
COURSE CONTENT
Understanding positive communication
Equip you with skills to build rapport with others
Help you to understand the psychology of a positive image
Understand the impact of thoughts on your body
Define your own personal brand
Help you to sell “Brand You”
This programme is intended for all persons who need to develop a strong personal brand and become aware of the messages and signals they unconsciously give off to others. This training is for all business professionals who would like to project a positive image and be read correctly and understood by others.
Defining what brand is
Ethos, Pathos, Logos in terms of branding
Developing a personal brand
Personal values
The importance of positive communication
Defining rapport and how to build it
The psychology of personal image
Poor/healthy self esteem
The impact of your thoughts on your body
What do colours say about you
Selling “Brand You”
Anchoring new skills and interrupting old patterns
