Commitment: A willingness to give your time and energy beyond your assigned roles to those activities that will benefit the organisation, its clients or its employees

Communication: The manner in which messages (written or verbal) are given to customers, employees and suppliers ensuring that a high level of professionalism is constantly maintained and the image of the organisation is not brought into disrepute

Accountability: Being held responsible for tasks, targets and people that have been assigned to your role, failure of which could place the organisation in a jeopardizing situation

Innovation: Initiatives that lead to an increase in revenue, and/or efficiency and/or staff morale without compromising the organisations professional integrity

Passion: The ability to bring a positive energy to a task/activity, project, business relationship which can be evidenced by client, supplier, management and employee references